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Secondary Research

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Research

A. Feeding America's ecosystem map

Based on our secondary research, we developed an ecosystem map for Feeding America and realized this is a super massive system. Consequently, we narrowed our project's focus to the critical aspect of "food rescue".

B. Feeding America's stakeholder map

We made a stakeholder map for Feeding America, and we found that:

1. For people who in need, though they have hight interest, they have very low influence.

2. Social Media has a higher influence, but they have lower interest compare to other stakeholders.

C. Feeding America's business model canvas

We developed a business model canvas for Feeding America to gain insights into their current situation and operations.

Through our research, we found that even with Feeding America and food banks, many Americans still suffer from hunger and some people prefer to pick up unsafe food rather than go to food banks for various reasons. Additionally, there are unreached poulations in need, such as students. We hope that by improving Feeding America's food bank service, we can help more people in need.

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